Innovative approaches to solving complex technological challenges for multinational corporations
Client: $11 bn global consumer-health conglomerate operating in 52 countries with 38 disparate ERPs and 1,200+ legacy applications.
Challenge: Post a decade of M&A, the company faced a fragmented technology estate that made basic tasks (global product launches, pricing changes, regulatory reporting) take 9–14 months. Technical debt was estimated at $1.4 bn.
StartDate Solution (14-month program):
- Zero-based enterprise architecture redesign using AI-assisted domain-driven design
- Cloud-native target platform built on AWS + SAP Rise + custom middleware orchestrated by agentic AI
- 180-day “Big Bang” migration waves enabled by generative AI code translation (90 % of COBOL → Java microservices automated)
- GenAI-powered integration layer that auto-generates APIs from natural-language change requests
Outcomes:
- Application portfolio reduced 72 % (1,200 → 330)
- Time-to-market for new market entries cut from 14 months to 9 weeks
- Annual technology run-rate reduced $187 m (38 %)
- First fully autonomous regulatory-reporting agent live across 42 jurisdictions
- Named “Digital Transformation of the Year” by industry analysts
These are not proofs-of-concept. These are production systems, live today, delivering nine- and ten-figure impact for clients who chose StartDate because we deliver what the Big Four promise—at the speed and certainty the market now demands.
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