AI predictive analytics increasing sales by 31% through proactive IT management for a Belgian IT provider
StartDate embedded predictive failure models into the provider’s client portal. Customers now receive personalized “health scores” and upsell recommendations (e.g., “Your storage will hit 90% in 41 days—add 20 TB now and save 18%”).
Proactive upsell conversion rose from <2% to 31%, adding €9.4 million in new ARR while simultaneously reducing support tickets by 44%.